Meta Platforms, Inc. (Nasdaq: META) is the parent company of Facebook, Instagram, Messenger, WhatsApp, and Threads, and the largest social media business in the world by user base, with roughly 3.58 billion daily active people across its Family of Apps. Founded by Mark Zuckerberg in 2004 and renamed from Facebook in 2021, Meta is now investing heavily in artificial intelligence, AI glasses, and data center infrastructure while its core advertising business continues to grow at a double digit pace.
In fiscal year 2025, Meta generated $200.97 billion in revenue (up 22 percent year over year) and $60.5 billion in net income. Q1 2026 revenue reached $56.31 billion, up 33 percent from a year earlier. As of early July 2026, META shares trade in the $580 to $590 range, giving the company a market capitalization of roughly $1.5 trillion, with a modest quarterly dividend of $0.52 per share.
This guide covers everything a US investor or researcher needs to know about Meta Platforms: its history, leadership, business segments, revenue mix, financial performance, stock profile, dividend policy, competitors, and the latest company news.
Quick Facts
Meta Platforms, Inc. at a Glance
Legal name
Meta Platforms, Inc. (formerly Facebook, Inc.)
Ticker symbol
META
Exchange
Nasdaq
Founded
February 2004
Founder and CEO
Mark Zuckerberg
Headquarters
Menlo Park, California, USA
Industry
Interactive media, social networking, advertising technology, AI, virtual and augmented reality
Meta Platforms, Inc. is an American technology company that builds products enabling people to connect, share, and communicate through mobile devices, personal computers, virtual reality headsets, and AI powered smart glasses. The company operates some of the most used digital platforms on earth, including Facebook, Instagram, Messenger, WhatsApp, and Threads, together reaching billions of people every month across the United States, Canada, Europe, Asia Pacific, and other regions.
While Meta is still best known as a social media company, its business has expanded well beyond that label. Meta now sells advertising powered by machine learning and AI recommendation systems, develops its own AI models through Meta Superintelligence Labs, builds custom AI training chips, manufactures Meta Quest headsets and Ray-Ban Meta smart glasses, and is reportedly exploring a cloud computing business that would rent out spare AI compute capacity to outside customers.
Company History
Meta’s roots trace back to February 2004, when Mark Zuckerberg launched “TheFacebook” from his dorm room at Harvard University as a campus focused social network. The site expanded to other universities, then to the general public in 2006, and grew quickly into the dominant social network in the United States and much of the world.
2004: Facebook is founded and incorporated by Mark Zuckerberg with fellow Harvard students.
2012: Facebook completes its initial public offering, one of the largest technology IPOs in history at the time, raising more than $16 billion.
2012 to 2014: Facebook acquires Instagram and WhatsApp, two acquisitions that later became central pillars of the company’s revenue base.
2014: Facebook acquires Oculus VR, marking its first major move into virtual reality hardware.
October 2021: Facebook, Inc. renames itself Meta Platforms, Inc. to reflect a broader strategic focus beyond social networking, including the metaverse and immersive technologies.
2022 to 2023: Meta undergoes what Zuckerberg called a “year of efficiency,” cutting tens of thousands of jobs after pandemic era overhiring and softer digital ad spending.
2023 to 2025: Meta pivots hard toward generative AI, launches its Llama family of AI models, and begins pouring tens of billions of dollars into AI data centers and custom silicon.
2025 to 2026: Meta forms Meta Superintelligence Labs, hires AI leader Alexandr Wang following a multi billion dollar investment in Scale AI, and sharply raises capital spending guidance for AI infrastructure while restructuring its workforce.
Founders
Meta Platforms was founded by Mark Zuckerberg together with Harvard classmates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. The founding team built the original version of the site as a way for Harvard students to connect online, before opening registration to other schools and eventually the public. Of the original founders, Zuckerberg is the only one who remains at the company today, serving as founder, Chairman, and Chief Executive Officer.
CEO
Mark Zuckerberg has served as Meta’s Chief Executive Officer since founding the company in 2004, making him one of the longest tenured founder CEOs in the technology industry. He also holds the title of Chairman of the Board. Zuckerberg controls a majority of Meta’s voting power through a dual class share structure, which gives him significant influence over the company’s long term strategy, including its heavy recent investment in artificial intelligence and its ambition to deliver what he calls “personal superintelligence” to users worldwide.
Other senior leaders who regularly appear in Meta’s financial disclosures and investor calls include Chief Financial Officer Susan Li and Chief Technology Officer Andrew Bosworth.
Headquarters
Meta Platforms is headquartered at 1 Meta Way (formerly 1 Hacker Way) in Menlo Park, California, in the heart of Silicon Valley. The company maintains a large network of additional offices and data centers across the United States and internationally, supporting its global advertising business, AI research teams, and hardware operations.
Business Segments
Meta reports its financial results across two segments: Family of Apps (FoA) and Reality Labs (RL).
Family of Apps
Facebook, Instagram, Messenger, WhatsApp, Threads
Generates almost all of Meta’s revenue, primarily through advertising, with a growing contribution from business messaging and paid partnerships.
Reality Labs
Meta Quest, AI glasses, AR and VR software
A small share of revenue but a large and growing share of expenses, reflecting Meta’s long term bet on wearable AI devices and immersive computing.
The Family of Apps segment consistently produces the bulk of Meta’s operating profit, while Reality Labs has posted billions of dollars in operating losses every year since the segment was created, reflecting sustained investment in hardware, chips, and software for the next generation of computing devices.
Products and Services
Facebook: The company’s original social network, used for news feed browsing, groups, marketplace listings, and video content through Reels.
Instagram: A photo and video sharing platform built around feed posts, Stories, Reels, and direct messaging, and a major driver of Meta’s advertising revenue.
Messenger and WhatsApp: Messaging applications supporting text, voice, and video communication, along with a growing suite of business and commerce tools.
Threads: A text based public conversation app positioned as a competitor to X.
Meta AI: An AI assistant available inside Meta’s apps, as a standalone app, on the web, and on AI glasses.
Meta Quest: A line of standalone virtual reality and mixed reality headsets used for gaming, fitness, and social experiences.
AI glasses: Ray-Ban Meta and Oakley Meta smart glasses, plus the newer Meta Ray-Ban Display glasses paired with a wrist worn Meta Neural Band controller.
Advertising technology: Meta’s ad platform, used by millions of businesses to run targeted advertising campaigns across its Family of Apps.
Revenue Breakdown
Meta’s revenue is overwhelmingly driven by digital advertising sold across Facebook and Instagram, with a very small contribution from Reality Labs hardware sales. In the first quarter of 2026, the Family of Apps segment produced $55.91 billion of revenue, compared with only $402 million from Reality Labs.
Revenue by Segment, Q1 2026
Family of Apps
Family of Apps: $55.91B (99.3%)Reality Labs: $0.40B (0.7%)
Source: Meta Platforms Q1 2026 earnings release. Reality Labs remains a small fraction of revenue but a major driver of total operating expenses due to ongoing AI hardware and R&D investment.
Within advertising, Meta’s monetization has been driven by two levers: growth in ad impressions across its apps and growth in the average price per ad, both of which increased at a double digit pace in recent quarters as advertiser demand and AI powered ad targeting improved.
Financial Performance
Meta’s revenue growth has accelerated sharply since 2023, aided by strong digital ad spending, improved ad targeting from AI, and expanding user engagement across Reels and messaging.
Annual Revenue, FY2022 to FY2025 (USD Billions)
FY2022
$116.6B
116.6
FY2023
$134.9B
134.9
FY2024
$164.5B
164.5
FY2025
$201.0B
201.0
Source: Meta Platforms annual reports and SEC filings (Form 10-K, Form 8-K). Bars scaled relative to FY2025 revenue.
FY2025 Revenue
$200.97 billion
Up 22 percent year over year
FY2025 Net Income
$60.5 billion
Net margin of approximately 30 percent
FY2025 Diluted EPS
$23.49
Slightly below FY2024 on higher share count and expenses
Q1 2026 Revenue
$56.31 billion
Up 33 percent year over year, the fastest growth since 2021
Meta’s Q1 2026 results included a large one time tax benefit of $8.03 billion related to updated US Treasury guidance, which lifted net income to $26.77 billion and diluted earnings per share to $10.44 for the quarter. Excluding this benefit, underlying profitability still grew at a healthy pace, supported by strong advertising demand, though capital spending on AI infrastructure has increased substantially.
For full year 2026, Meta has guided total expenses of $162 billion to $169 billion and capital expenditures of $125 billion to $145 billion, both driven primarily by data center construction, AI chip purchases, and higher employee compensation tied to AI hiring.
Investor note: Meta’s rising capital spending on AI infrastructure is a central theme for the stock in 2026. Analysts are closely watching whether this spending translates into new revenue streams, such as a potential AI cloud computing business, or simply raises costs without a clear near term payoff.
Stock Information
Meta Platforms trades on the Nasdaq under the ticker META. As of early July 2026, shares trade in the $580 to $590 range, down from a 52 week high of $796.25 reached earlier in the period, giving the company a market capitalization of roughly $1.5 trillion.
52 Week Trading Range
Current: ~$586
52 Week Low: $520.2652 Week High: $796.25
Range and current price are indicative for early July 2026 and will move with the market. Always check a live quote before making investment decisions.
Key Stock Statistics
Current price (approx.)
$580 to $590
Market capitalization
Approximately $1.5 trillion
52 week range
$520.26 to $796.25
Beta
Approximately 1.6, indicating above average volatility versus the S&P 500
Q1 2026 diluted EPS
$10.44
Next earnings date
July 29, 2026 (estimated)
Analyst consensus (recent)
Generally rated Buy or Strong Buy by covering analysts, with price targets varying widely given AI spending uncertainty
Meta shares have been volatile in 2026, reacting sharply to earnings reports, capital expenditure guidance changes, and headlines about the company’s AI strategy, including reports of a possible move into cloud computing and comments from Zuckerberg about slower than expected progress on AI agents.
Dividends
Meta began paying a quarterly cash dividend in 2024, marking a shift for a company long associated with reinvesting profits into growth rather than returning cash to shareholders. As of mid 2026, Meta pays a quarterly dividend of $0.52 per share, translating to a trailing dividend yield of roughly 0.33 to 0.36 percent, which is modest compared with traditional dividend paying blue chip stocks.
Dividend Snapshot
Quarterly dividend per share
$0.52
Dividend yield (trailing)
Approximately 0.34 percent
Payout ratio
Roughly 8 to 9 percent of earnings
FY2025 total dividends paid
$5.32 billion
FY2025 share buybacks
$26.26 billion
Meta’s low payout ratio shows that dividends are a small part of its capital return strategy. Share buybacks remain a far larger use of cash, and the bulk of operating cash flow is being redirected into capital expenditures for AI data centers, servers, and custom chips.
Competitors
Meta competes across several markets at once: social media and messaging, digital advertising, virtual and augmented reality hardware, and increasingly artificial intelligence and cloud infrastructure.
Alphabet (Google and YouTube): Meta’s largest rival in digital advertising and, increasingly, in AI model development.
Apple: A rival in AI glasses, headsets, and mobile ecosystem control, and a company Meta depends on for App Store distribution.
Amazon: Competes for advertising budgets and, if Meta’s rumored cloud business launches, would become a direct competitor in AI infrastructure services.
Microsoft: A major AI and cloud computing competitor, and also a Meta infrastructure partner in some areas.
ByteDance (TikTok): Meta’s most significant competitor for user attention and short form video advertising dollars.
Snap Inc. and Pinterest: Smaller social and visual discovery platforms competing for advertising spend in overlapping categories.
X Corp: Direct competitor to Threads in the public, text based conversation space.
Recent News
AI agent progress slower than expected: In early July 2026, CEO Mark Zuckerberg told employees at an internal town hall that Meta’s AI agent development had not accelerated as quickly as leadership expected, and that the company’s recent AI focused reorganization “hasn’t come to fruition yet.”
Large scale layoffs: In May 2026, Meta cut roughly 8,000 jobs, about 10 percent of its workforce, while reassigning around 7,000 additional employees to AI focused teams as part of a broader restructuring.
Possible move into AI cloud computing: Multiple outlets reported in July 2026 that Meta is considering renting out excess AI computing capacity to external customers, a move that would put it in more direct competition with Amazon Web Services and Microsoft Azure. Shares rose sharply on the initial reports.
Custom AI chip expansion: Meta is reportedly in talks with Samsung’s foundry business on a multi billion dollar deal to help produce future generations of its in house MTIA AI accelerator chips.
New AI glasses launch: Meta released Ray-Ban Meta Optics glasses in the first quarter of 2026, expanding its AI glasses lineup alongside the Meta Ray-Ban Display and Meta Neural Band wrist controller.
Leadership update: Meta appointed Alex Schultz as chief data officer, one of several executive moves accompanying the company’s AI led restructuring.
Workforce stability commitments: Following the spring layoffs, Zuckerberg told staff in an internal memo that Meta does not currently expect further company wide layoffs in 2026, while acknowledging that the reorganization had been difficult for employees.
Frequently Asked Questions
What does Meta Platforms do?
Meta Platforms builds social media, messaging, and AI products, including Facebook, Instagram, Messenger, WhatsApp, and Threads, and sells advertising across these apps. It also develops virtual and augmented reality hardware through its Reality Labs segment, including Meta Quest headsets and AI glasses.
Who is the CEO of Meta Platforms?
Mark Zuckerberg, who co-founded the company in 2004, remains Meta’s Chairman and Chief Executive Officer.
Is Meta Platforms the same company as Facebook?
Yes. Facebook, Inc. changed its name to Meta Platforms, Inc. in October 2021 to reflect its broader focus beyond the original Facebook app, though Facebook remains one of its core products.
Does Meta Platforms pay a dividend?
Yes. Meta pays a quarterly dividend of $0.52 per share, which is a relatively small payout compared with its earnings, since the company prioritizes reinvestment and share buybacks over dividends.
How much revenue does Meta make?
Meta generated $200.97 billion in revenue for full year 2025 and $56.31 billion in the first quarter of 2026 alone, with almost all of that revenue coming from digital advertising across its Family of Apps.
What is Meta’s stock ticker symbol?
Meta trades on the Nasdaq exchange under the ticker symbol META.
Why is Meta spending so much on AI?
Meta is investing tens of billions of dollars in AI data centers, custom chips, and research talent to improve ad targeting, build AI assistants and agents, and support its long term goal of developing advanced AI systems, which Zuckerberg has described as “personal superintelligence” for users.
Who are Meta’s biggest competitors?
Meta’s main competitors include Alphabet (Google and YouTube), ByteDance (TikTok), Apple, Amazon, Microsoft, Snap, Pinterest, and X, depending on the specific business line, whether advertising, social media, AI, or hardware.
Disclaimer: This article is for informational and educational purposes only and does not constitute financial, investment, or legal advice. Stock prices, financial figures, and market data change frequently and figures shown here reflect publicly available information as of early July 2026. Always verify current prices and consult a licensed financial advisor before making investment decisions.
Sources: Meta Platforms SEC filings (Form 10-K and Form 10-Q), Meta Platforms quarterly earnings releases, and financial news reporting from outlets including Reuters, CNBC, Variety, and TechCrunch.